Product Design Film Transcript.

Fisher 2017-08-11

Below is the transcript of Apple's iPhone 7 design short film transcript. If you read through it carefully, you will find it actually well written, with flexible lexical usage. That's why I wanted to note it down and try to understand each word that is used in such article.


We have created a product that is the most deliberate evolution of our own founding design.

An aluminum body and formed sheet of glass describes a singular shape, one made with very few, very precisely engineered parts.

Our obsession remains to continuously simplify and improve. From sculpting the camera housing directly out of the enclosure, essentially making it disappear, each refinement serves to bring absolute unity and efficiency to the design.

To define one truly uninterrupted form, we've developed a whole new process to achieve a high gloss black finish. This begins with rotational 3D polishing. A specialized compound flows over the intricate geometries of the housing, removing imperfections, establishing a seamlessness between materials and producing a pristine mirror-like surface.

The enclosure then goes through an anodization process, which creates a protective oxide layer. A single component dye is absorbed through a capillary effect to ensure maximum saturation, while actually becoming part of the surface itself.

Finally, a magnetized ultra fine iron particle bath is used to polish the anodized layer to a superior high shine.

When complete, iPhone 7 is the most singular, the most evolved representation of this design.


pristine - unused, untouched, all brand new

capillary effect 虹吸


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