2009 sophomore release from the Berlin-based Indie/Electro band featuring Erland Oye, formerly with Kings Of Convenience. The Whitest Boy Alive started as an Electronic Dance music project in 2003. It has slowly developed into a band without any programmed elements. Of course, one might notice, that most of the songs on Rules have one thing in common: move your body! Less Indie Pop and more Disco, Rules is both a step forward for the band AND a look back at their influences.