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北京招聘 北京招聘 75312成员

Marketing Executive 6--9K

Caroline 2014-11-15
Job Title: Marketing Executive, China
Based: Beijing
Reporting to: Senior Marketing Manager, China
Address:
Unit 1711, Taikang Financial Tower
No. 38, East 3rd Ring North Road, Chaoyang District, Beijing, 100026, China
Summary purpose of job

Assist Senior Marketing Manager to develop and execute the marketing strategy and tactics with particular focus on client marketing for The Economist and EIU businesses in China, across all services and capabilities.

Enhance brand awareness of The Economist Group products and services in China.
Work with colleagues in regional and global marketing to develop and deliver brand-enhancing and sales-enhancing marketing strategies. Where appropriate, manage tasks using external providers such as translation companies, designers etc.

Key accountabilities
Advertising & Sponsorship, EIU Research / Sales marketing (80%)
Execute marketing strategies to support print, online, digital, event-driven advertising and EIU research sales.
Initiate and manage Lead Gener...
Job Title: Marketing Executive, China
Based: Beijing
Reporting to: Senior Marketing Manager, China
Address:
Unit 1711, Taikang Financial Tower
No. 38, East 3rd Ring North Road, Chaoyang District, Beijing, 100026, China
Summary purpose of job

Assist Senior Marketing Manager to develop and execute the marketing strategy and tactics with particular focus on client marketing for The Economist and EIU businesses in China, across all services and capabilities.

Enhance brand awareness of The Economist Group products and services in China.
Work with colleagues in regional and global marketing to develop and deliver brand-enhancing and sales-enhancing marketing strategies. Where appropriate, manage tasks using external providers such as translation companies, designers etc.

Key accountabilities
Advertising & Sponsorship, EIU Research / Sales marketing (80%)
Execute marketing strategies to support print, online, digital, event-driven advertising and EIU research sales.
Initiate and manage Lead Generation strategies to identify new opportunities to sales team.
Create marketing collateral and sales tool kits, including media kits, decks, sales sheets, proposal templates, lead generation email, case studies and more.
Maintain a deep understanding of the advertising & sponsorship and research marketplace.
Manage and implement client advertorial projects.

Brand marketing and PR (20%)
Ensure regular contact with trade media to keep them updated on Group news and developments.
Manage ad marketing and brand budget for China.
Manage and enhance Chinese microsite, eDMs and weibos.
Ensure brand consistency to the Economist Group’s highest standard.
Develop and maintain beneficial relationships with PR partners, mailing house, list brokers, chambers of commerce, business associations and key media.

Overall
Data management
Grow database in China, particularly focused on Chinese domestic companies.
Briefing and coordinating supervision of temporary staff/client relations executive on telemarketing; data entry of all returned mail; conference delegates; enquiries, speakers; sponsors and prospects; change of address; codes and fields.

Competitor monitoring
Prepare competitor updates for marketing, conference and sponsorship teams.

Performance measures
Grow database in China, particularly focused on Chinese domestic companies.
Perform half year customer segmentation analysis on database.
Timely production of all promotional campaigns and literature as agreed in yearly plan and updated and reviewed in monthly status meetings with Managing Director and the sales team.
Effective field sales marketing plan execution in China
Media coverage of Economist articles, reports and surveys

Skills and capabilities profile
Education and training
Tertiary marketing qualifications
Previous work experience
Minimum three years marketing experience preferably gained in the service sector industry.IT
PC literacy - Word, Excel, Powerpoint, database managementLanguages
Native level Chinese, excellent command of English (written and spoken) essential.

Personal attributes and skills
Proven ability to create and manage marketing campaigns including HTML promotions, PowerPoint presentations and sell sheets
Ability to plan, drive and manage different projects simultaneously
Willing and able to take on revenue responsibility
Ability to juggle and meet deadlines, cope well under pressure
Result driven, showing initiative and creativity
Cross-cultural sensitivity, able to perform effectively in an international environment
Attention to detail, analytical, organised, initiative and be a good team player
Knowledge and interest in China/global business issues and current affairs
Excellent communication and negotiation skills

Mail:yangjing.che@reachhr.com.cn
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