Personal Education List

起于王馨语先生介绍的MBA书单，逐步添加备用。
Productivity & Effectiveness




* 10 Days to Faster Reading by Abby Marks-Beale

* StrengthsFinder 2.0 by Tom Rath

* Getting Things Done by David Allen

* The Power of Less by Leo Babauta

* The 80/20 Principle by Richard Koch

* Bit Literacy by Mark Hurst

* The Power of Full Engagement by Jim Loehr & Tony Schwartz




The Human Mind




* Brain Rules by John Medina

* Making Sense of Behavior by William T. Powers

* Driven by Paul Lawrence and Nitin Nohria

* Deep Survival by Laurence Gonzales




Communication




* On Writing Well by William Zinsser

* Presentation Zen by Garr Reynolds

* Made to Stick by Chip and Dan Heath

* The Copywriter’s Handbook by Robert Bly

* Show Me The Numbers by Stephen Few




Influence




* How to Win Friends and Influence People by Dale Carnegie

* Influence: The Psychology of Persuasion by Robert B. Cialdini

* Crucial Conversations by Kerry Patterson et al

* The 48 Laws of Power by Robert Greene




Decision-Making




* Sources of Power: How People Make Decisions by Gary Klein

* Smart Choices by John S. Hammond et al

* The Path of Least Resistance by Robert Fritz

* Ethics for the Real World by Ronald Howard & Clinton Korver




Creativity & Innovation




* The Creative Habit by Twyla Tharp

* Myths of Innovation by Scott Berkun

* Innovation and Entrepreneurship by Peter F. Drucker




Project Management




* Making Things Happen by Scott Berkun

* Results Without Authority by Tom Kendrick




Opportunity Identification




* The New Business Road Test by John Mullins

* How to Make Millions with Your Ideas by Dan Kennedy




Entrepreneurship




* Ready, Fire, Aim by Michael Masterson

* The Art of the Start by Guy Kawasaki

* The Knack by Norm Brodsky & Bo Burlingham

* The 4-Hour Workweek by Timothy Ferriss

* Escape from Cubicle Nation by Pamela Slim

* Bankable Business Plans by Edward Rogoff




Value-Creation & Design




* Rework by Jason Fried and David Heinemeier Hansson

* Four Steps to the Epiphany by Steve Blank

* The Design of Everyday Things by Donald Norman

* Universal Principles of Design by William Lidwell, Kritina Holden, and Jill Butler




Marketing




* All Marketers Are Liars by Seth Godin

* Permission Marketing by Seth Godin

* The 22 Immutable Laws of Marketing by Al Ries & Jack Trout

* Getting Everything You Can Out of All You’ve Got by Jay Abraham




Sales




* The Ultimate Sales Machine by Chet Holmes

* Value-Based Fees by Alan Weiss

* SPIN Selling by Neil Rackham

* The Sales Bible by Jeffrey Gitomer




Value-Delivery




* Indispensable by Joe Calloway

* The Goal by Eliyahu Goldratt

* Lean Thinking by James Womack and Daniel Jones




Negotiation




* Bargaining For Advantage by G. Richard Shell

* 3-D Negotiation by David A. Lax and James K. Sebenius

* The Partnership Charter by David Gage




Management




* First, Break All The Rules by Marcus Buckingham & Curt Coffman

* 12: The Elements of Great Managing by Rodd Wagner & James Harter

* Growing Great Employees by Erika Andersen

* Hiring Smart by Pierre Mornell

* The Essential Drucker by Peter F. Drucker




Leadership




* Tribes by Seth Godin

* Total Leadership by Stewart Friedman

* What Got You Here Won’t Get You There by Marshall Goldsmith

* The New Leader’s 100-Day Action Plan by George Bradt et al

* The Halo Effect by Phil Rosenzweig




Finance & Accounting




* Accounting Made Simple by Mike Piper

* Essentials of Accounting (9th Edition) by Robert N. Anthony and Leslie K. Breitner

* The McGraw-Hill 36-Hour Course in Finance by Robert A. Cooke

* How to Read a Financial Report by John A. Tracy




Systems




* Thinking in Systems by Donella Meadows

* Work the System by Sam Carpenter

* Learning from the Future by Liam Fahey & Robert Randall




Analysis




* Turning Numbers Into Knowledge by Jonathan Koomey

* Marketing Metrics by Paul W. Farris et al

* Web Analytics: An Hour a Day by Avinash Kaushik

* The Economist Numbers Guide by Richard Stuteley




Statistics




* How to Lie with Statistics by Darrell Huff

* Principles of Statistics by M.G. Bulmer




Corporate Skills




* The Unwritten Laws of Business by W.J. King

* The Effective Executive by Peter Drucker

* The Simplicity Survival Handbook by Bill Jensen




Corporate Strategy




* Purpose: The Starting Point of Great Companies by Nikos Mourkogiannis

* Competitive Strategy by Michael Porter

* Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne

* Green to Gold by Daniel Esty & Andrew Winston

* Seeing What’s Next by Clayton M. Christensen, Erik A. Roth, Scott D. Anthony




Consulting




* Getting Started in Consulting by Alan Weiss

* Secrets of Consulting by Gerald M. Weinberg




Personal Finance




* Your Money or Your Life by Joel Dominguez & Vicki Robin

* I Will Teach You To Be Rich by Ramit Sethi

* The Millionaire Next Door by Thomas Stanley & William Danko

* Fail-Safe Investing by Harry Browne

* It’s Not About The Money by Brent Kessel

* Work Less, Live More by Bob Clyatt




Personal Development




* Self-Directed Behavior by David L. Watson & Roland G. Tharp

* Personal Development for Smart People by Steve Pavlina

* Re-Create Your Life by Morty Lefkoe

* Lead the Field by Earl Nightingale

* The Art of Exceptional Living by Jim Rohn