Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years. Go...
Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years. Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team. Discover exactly how the Google Analytics system works Learn how to configure the system to measure data most relevant to your business goals Track online marketing activities, including cost-per-click ads, email, and internal campaigns Track events -- rather than page views -- on sites with features such as maps, embedded video, and widgets Configure Google Analytics to track enterprise data, including multiple domains Use advanced techniques such as custom variables and CRM integration
There are a number of free qualitative data tools, like 4Q and Kampyle, that are easy to implement and provide valuable feedback from your website visitors. In many cases, it’s easier to implement these tools than a clickstream data tool like Google Analytics. If you’re not collecting qualitative data, start now! (查看原文)
You create different solutions to the problems and test them. Testing is the process of displaying the potential solution to website visitors, in real time, and measuring which one generates the best result. Many people are surprised to learn that testing a website is possible. There are a number of free tools, like Google’s Website Optimizer, that provide this service. (查看原文)
0 有用 疯凰 2010-08-21 16:15:03
介绍google analytics的分析方法，我是当introdcution的书来读，目的只是想搞清楚它的原理。
0 有用 量子 2013-11-06 02:42:56
一个小时就翻完了。。。。没起到啥作用
0 有用 如风自在 2014-12-15 22:29:51
英文版看的有点累
0 有用 Cloga 2011-08-30 12:45:39
短小而不失全面的一本GA教程，Justin有将GA与第三方数据源集成的丰富经验，通过这本书会给你相关的思路~，同时，这本书也是相对较新的一本GA教程（最新的是GA的官方文档，最近GA更新太快了~），书中的代码示例使用的异步代码形式。另外，Justin在Blog上透漏这本书也在改版中，相信新书将更加精彩~
0 有用 如风自在 2014-12-15 22:29:51
英文版看的有点累
0 有用 量子 2013-11-06 02:42:56
一个小时就翻完了。。。。没起到啥作用
0 有用 Cloga 2011-08-30 12:45:39
短小而不失全面的一本GA教程，Justin有将GA与第三方数据源集成的丰富经验，通过这本书会给你相关的思路~，同时，这本书也是相对较新的一本GA教程（最新的是GA的官方文档，最近GA更新太快了~），书中的代码示例使用的异步代码形式。另外，Justin在Blog上透漏这本书也在改版中，相信新书将更加精彩~
0 有用 疯凰 2010-08-21 16:15:03
介绍google analytics的分析方法，我是当introdcution的书来读，目的只是想搞清楚它的原理。