Mastering Fashion Buying and Merchandising Management
Palgrave Macmillan / 2000出版
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简介

Product Description
The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry. - Covering design, marketing, sourcing, negotiation, range planning, supply chain and stock management, it clearly integrates current operational practice with theory. - This, combined with a thorough explanation of careers, makes it a key text as it provides an important reference source for existing practitioners, as well as being vital for students, new entrants and those seeking a career change into buying and merchandising.
http://www.amazon.co.uk/Mastering-Fashion-Merchandising-Management-Palgrave/dp/0333801652/ref=pd_bxgy_b_img_b

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