Mastering Fashion Buying and Merchandising Management
Palgrave Macmillan / 2000出版
试读 / 购买 打开App查看

Product Description
The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry. - Covering design, marketing, sourcing, negotiation, range planning, supply chain and stock management, it clearly integrates current operational practice with theory. - This, combined with a thorough explanation of careers, makes it a key text as it provides an important reference source for existing practitioners, as well as being vital for students, new entrants and those seeking a career change into buying and merchandising.

喜欢这本书的人也喜欢 打开App查看更多
  • Luxury Fashion Branding
  • Fashion marketing
  • Luxury Brand Management
  • 时尚买手