Product Description
The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.
Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we blink and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason and the precise mix depends on the situation. When buying a house, for example, it s best to let our unconscious mull over the many variables. But when we re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think.
Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of deciders from airplane pilots and hedge fund investors to serial killers and poker players.
Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?
intead of praising kids for trying hard, teachers typically praise them for t...
The only way to counteract the bias for certainty is to encourage some inner ...
Emotions are adept at finding patterns based on experience, so that a person ...
emotions are a crucial part of the decision-making process. When we are cut o...
The madman is the man who has lost everything except his reason!
作者一开始就是驳斥了自从柏拉图、笛卡尔、黑格尔、弗洛伊德等一派的古典哲学认为思维上的理性和感性是二元对立的冲突,过多的感性会损害人的理性运用,而只有运用理...
这本书的结构很有意思,一二章讲被人忽视了的emotion的优点,然后第三章又分析了emotion的缺点及引出rationality,第四章是rationality的优点,第五章是rational...
我们的大脑简单可分为两部分: 一部分是一部具有许多复杂程序的电脑,情绪感性大脑,一直假设世界的模型,然后从世界中实践的错误中更正学习。 一部分是一个有点过时的...
华尔街传奇基金经理彼得·林奇在他的著作《战胜华尔街》的第一章“业余投资者比专业投资者业绩更好”里,提到了一个案例: 圣阿格尼丝的7年级学生在1990年挑选出14只股...
《How We Decide》 Jonah Lehrer “Fool me once, shame on you. Fool me twice, shame on my dopamine neurons.”😂 读这本书的初衷:练英文。 为了不让英文水平退化...