As one of the most influential and inspirational graphic designers of the twentieth century, Paul Rand defined modern American graphic design. His iconic logo designs for IBM, UPS, and the ABC television network distilled the essences of modernity for his corporate patrons. His body of work includes advertising, poster, magazine, and book designscharacterized by simplicity and ...
As one of the most influential and inspirational graphic designers of the twentieth century, Paul Rand defined modern American graphic design. His iconic logo designs for IBM, UPS, and the ABC television network distilled the essences of modernity for his corporate patrons. His body of work includes advertising, poster, magazine, and book designscharacterized by simplicity and a wit uniquely his own. His ability to discuss design with insight and humor made him one of the most revered design educators of our time. This latest volume of the popular Conversations with Students series presents Rand's last interview, recorded at Arizona State University one year before his death in 1996. Beginners and seasoned design professionals alike will be informed by Rand's words and thoughts on varied topics ranging from design philosophy to design education.
What is important for us to study in order to teach graphic design in a university or high school? What is important that we learn?
I think it is important to be informed. It is important to know what you are doing. It is important to define and be able to define your subject. It is important to know, in your case, the history of graphic design and the history of art, which is the same history.
It just goes off a little bit to the side. It is important to know aesthetics - the study of form and content - which we also attribute to design. (查看原文)
觉得有用的都摘出来了。括号里是备注和自己的一些想法。 ------------------------------------------------- Design is relationships. Design is a relationship between form and content. Design is everthing. Everything! 设计是形式和内容的冲突，形式就是那个问题...
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虔城三爷
世界图书出版公司2017版
2 有用 ichbinluz 2017-10-27 20:46:07
深入无情地看。最近看到两种观点，一种是艺术品置于博物馆美术馆之中，为观众提供了更好的观察角度，提高了他们的观察能力；另一种则是说，艺术品应归于生活的细节中。兰德特别冷酷无情，后面提供了一大摞设计和周边的书单，有些老但也不过时。《艺术即经验》。
0 有用 randomor 2011-04-01 10:56:42
design is the maneuver the relationship of form and content.
0 有用 何KC 2011-10-01 20:07:59
這種書早就該翻了。。。年少時真不懂事啊。。。。@Zhizhong_Wong
0 有用 Goldfield 2014-08-02 15:52:16
2014读过
0 有用 VanillaHchi 2023-10-04 00:05:58 美国
兩天讀完的小書，最後的部分簡直是前學生悼念教授的集體信，對這種figure被崇拜的感覺不是很舒服⋯Paul Rand 真的是那種槓精教授吧，會一直追問學生直到人在seminar上哭泣。儘管我不喜歡Bauhaus也不認同瑞士現代主義那一套，還是要取之精華。
0 有用 VanillaHchi 2023-10-04 00:05:58 美国
兩天讀完的小書，最後的部分簡直是前學生悼念教授的集體信，對這種figure被崇拜的感覺不是很舒服⋯Paul Rand 真的是那種槓精教授吧，會一直追問學生直到人在seminar上哭泣。儘管我不喜歡Bauhaus也不認同瑞士現代主義那一套，還是要取之精華。
0 有用 Herma 2020-12-08 17:30:35
像和你最好的朋友聊天。
0 有用 xiaou 2020-12-05 22:56:52
视觉语义
0 有用 千酱🥳 2018-04-04 16:11:37
虽说只是一本薄薄的小册子，却相当有启发性，是从很高的、很本质的层面来谈设计。而且绝对不仅限于品牌与平面设计，对各个创意领域的人来说都值得一读。但更适合有几年工作经验的，不然可能会有些难以获得共鸣吧。
0 有用 y 2017-12-08 06:06:27
他说的 “装饰不是设计”这句话点醒了我