Customizing is hot. Everything can be customized; from pimped cars to retro furniture. This major trend is especially popular in footwear. Customizing your own shoes is a way of stepping out of the crowd, of showing your personality. Just about every sneaker brand has found a way to put street art into their products; rain boots have never been more hip; and there are even customizing festivals and exhibitions. Showcasing the work of 150 artists and illustrators who have been invited to show/create customized shoes, the book will appeal not only to sneaker freaks, fashion fetishists and trend watchers, but also to the graphic-design and art audience. The text examines the trend and asks: how did it start? What materials do the artists use? There are also tips and tricks on how to create your very own unique shoes.