Anything You Want

You can follow the beaten path and call yourself an entrepreneur or you can blaze your own trail and really be one.

When Derek Sivers started CD Baby, he wasn’t planning on building a major business. He was a successful independent musician who just wanted to sell his CDs online. When no one would help him do it, he set out on his own and built an online store from scratch.

He ...

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You can follow the beaten path and call yourself an entrepreneur or you can blaze your own trail and really be one.

When Derek Sivers started CD Baby, he wasn’t planning on building a major business. He was a successful independent musician who just wanted to sell his CDs online. When no one would help him do it, he set out on his own and built an online store from scratch.

He started in 1998 by helping his friends sell their CDs. In 2000, he hired his first employee. Eight years later, he sold CD Baby for $22 million.

Sivers didn’t need a business plan, and neither do you. You don’t need to think big; in fact, it’s better if you don’t. Start with what you have, care about your customers more than yourself, and run your business like you don’t need the money.

After making a living as a professional musician, Derek Sivers went looking for ways to sell his own CD online and ended up creating CD Baby, once the largest seller of independent music on the web with over $100M in sales for over 150,000 musician clients. Since 2008, Derek has traveled the world and stayed busy creating and nurturing creative endeavors, like Muckwork, his new...

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After making a living as a professional musician, Derek Sivers went looking for ways to sell his own CD online and ended up creating CD Baby, once the largest seller of independent music on the web with over $100M in sales for over 150,000 musician clients. Since 2008, Derek has traveled the world and stayed busy creating and nurturing creative endeavors, like Muckwork, his newest company where teams of efficient assistants help musicians do their “uncreative dirty work.” Derek writes regularly on creativity, entrepreneurship, and music on his blog: http://sivers.org/.

Ten years of experience in one hour
What’s your compass?
Just selling my CD
Make a dream come true
A business model with only two numbers
This ain’t no revolution
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Ten years of experience in one hour
What’s your compass?
Just selling my CD
Make a dream come true
A business model with only two numbers
This ain’t no revolution
If it’s not a hit, switch
No yes. Either HELL YEAH! or no.
Just like that, my plan completely changed
The advantage of no funding
Start now. No funding needed.
Ideas are just a multiplier of execution
Formalities play on fear. Bravely refuse.
The strength of many little customers
Proudly exclude people
Why no advertising?
This is just one of many options
You don’t need a plan or a vision
I miss the mob
How do you grade yourself?
Care about your customers more than about yourself
Every interaction is your moment to shine
Don’t punish everyone for one person’s mistake
A real person, a lot like you
You should feel pain when unclear
The most successful email I ever wrote
Little things make all the difference
It’s OK to be casual
Naïve quitting
Prepare to double
It’s about being, not having
The day Steve Jobs dissed me in a keynote
My $3.3M mistake
Delegate or die: the self-employed trap
Make it anything you want
Trust, but verify
Delegate, but don’t abdicate
How I knew I was done with my company
Why I gave my company to charity
You make your perfect world
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