Web Analytics
Sybex / 2007-6-5出版
简介

在线阅读本书

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

读书笔记

打开App,看更多读书笔记

喜欢这本书的人也喜欢 打开App查看更多
  • Landing Page优化权威指南
  • Data-Driven Marketing
  • SEO艺术
  • Information Architecture for the World Wide Web

打开App,看全部书评