New and Improved

评价人数不足

Richard S·Tedlow / Harvard Business School Press / 528页 / Paperback / GBP 14.99 / 1996-2-1

New and Improved的内容简介

Featuring a new introduction by the author that considers the impact of technology and the electronic environment, this seminal history of mass marketing is an account of how the United States became the world's first and foremost consumer society.
Traces the emergence of standardized brand-name products for the mass market through corporate confrontations, shrewd financial agreements and inspirational sales programs.
Considering the roles of demographic change, advances in transportation and communication, and corporate culture, Tedlow illustrates the dynamics of competition by recounting the epic confrontations between Coke and Pepsi, Ford and GM, A&P and its rivals, and Sears and Montgomery Ward.

喜欢New and Improved的人也喜欢

推荐New and Improved的豆列

了解更多图书信息

豆瓣
免费下载 iOS / Android 版客户端