In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you’re eating, what you’re eating–or why you’re even eating at all.
• Does food with a brand name really taste better?
• Do you hate brussels sprouts because your mother did?
• Does the size of your plate determine how hungry you feel?
In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you’re eating, what you’re eating–or why you’re even eating at all.
• Does food with a brand name really taste better?
• Do you hate brussels sprouts because your mother did?
• Does the size of your plate determine how hungry you feel?
• How much would you eat if your soup bowl secretly refilled itself?
• What does your favorite comfort food really say about you?
• Why do you overeat so much at healthy restaurants?
Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He’s spent a lifetime studying what we don’t notice: the hidden cues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments like the “bottomless soup bowl,” Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the “hidden persuaders” used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the “mindless margin” to lose–instead of gain–ten to twenty pounds in the coming year?
Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office–even at a vending machine–wherever you decide to satisfy your appetite.
作者简介
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Brian Wansink is an American professor in the fields of consumer behavior and nutritional science and is currently serving as the Executive Director of the USDA's Center for Nutrition Policy and Promotion (CNPP), which is charged with the 2010 Dietary Guidelines and with promoting the Food Guide Pyramid (MyPyramid).
Wansink is best known for his work on consumer behavior and fo...
Brian Wansink is an American professor in the fields of consumer behavior and nutritional science and is currently serving as the Executive Director of the USDA's Center for Nutrition Policy and Promotion (CNPP), which is charged with the 2010 Dietary Guidelines and with promoting the Food Guide Pyramid (MyPyramid).
Wansink is best known for his work on consumer behavior and food and for popularizing terms such as "mindless eating" and "health halos." His research has focused on how our immediate environment (supermarkets, packaging, homes, pantries, and tablescapes) influences eating habits and preferences. Wansink holds the John S. Dyson Endowed Chair in the Applied Economics and Management Department at Cornell University. He is the author of over 100 academic articles and books, including the best-selling book Mindless Eating: Why We Eat More Than We Think and Marketing Nutrition (2005). He is a 2007 recipient of the humorous Ig Nobel Prize and was named ABC World News Person of the Week on January 4, 2008.
once they were given a free glass of calodornia wine, they saidto themselves: tis is going to be good. Once they concludedit was going to be good, their experiemce lineup to to confirmtheir expectations (查看原文)
behavioral change, in the middle of revolutionizing capitalism and blaming only the individuals. 吃是眼鼻身心意的合作，所有内在的外在的线索都引向了不同的每日关于饮食的200个选择。behavioral economics/science在食物领域的科普。/刚打完分就看到友邻揭露作者p-hacking的...behavioral change, in the middle of revolutionizing capitalism and blaming only the individuals. 吃是眼鼻身心意的合作，所有内在的外在的线索都引向了不同的每日关于饮食的200个选择。behavioral economics/science在食物领域的科普。/刚打完分就看到友邻揭露作者p-hacking的学术不端行为。sigh。心理学实验有趣但也容易欠缺rigor，下次度此类书目要更批判一些了。(展开)
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2 有用 大块头 2016-03-23 20:40:09
老美写作手法，干货有，例举了大量试验案例，水分也不少，车轱辘话来回说。简单的说就是一本饮食心理学书籍，从心理的角度来解读健康问题，来解释饮食习惯以及人们的饮食行为。感觉这本书和《Quirkology》有点相似。
0 有用 智安 2020-04-09 14:10:19
两天读完，因为陷入了过度饮食漩涡，吃饱了还想吃，吃吐了也还吃，这本书很实用，健康饮食day2
0 有用 豆友48978194 2015-07-27 09:10:17
是本探讨人们如何受食物体积大小、包装、周围环境、共同进餐的人以及个人行为影响而不知不觉中吃得过多或者吃得略微少一些的研究，书中列举了大量的案例，对那些想减肥又不愿意抛弃美食的人是个不错的小建议，可以让我们吃得又愉快，又能无形中少摄入热量。
0 有用 farewell 2018-01-10 05:43:05
开头很惊艳，后程无力
3 有用 喵子 2012-09-27 01:08:28
总结起来就是以下两点： 1.吃的时候关注自己内在的感受，感受自己什么时候饱了，而不是看碗里面还有多少东西。 2.想要少吃尽量拿小碗来装东西。
0 有用 MNE 2023-07-06 10:02:32 福建
前两天听一个播客讲最近很火的XX减肥法，作者通篇用恨铁不成钢的语气声嘶力竭地喊“均衡适量，均！衡！适！量！”我本来挺好的吃饭心情都被他喊没了…沟通本来就难，“education”更是事倍功半。终究还是得自己撞了几回南墙，才能知道哪些方法饮鸩止渴，别人说的又到底在说什么。本书讲的不是极端情况下的情绪性进食，而是每个人在每顿饭都会碰到的小陷阱和小纠结。感兴趣的话作者会带着你用有趣的实验和数据分析带你进... 前两天听一个播客讲最近很火的XX减肥法，作者通篇用恨铁不成钢的语气声嘶力竭地喊“均衡适量，均！衡！适！量！”我本来挺好的吃饭心情都被他喊没了…沟通本来就难，“education”更是事倍功半。终究还是得自己撞了几回南墙，才能知道哪些方法饮鸩止渴，别人说的又到底在说什么。本书讲的不是极端情况下的情绪性进食，而是每个人在每顿饭都会碰到的小陷阱和小纠结。感兴趣的话作者会带着你用有趣的实验和数据分析带你进入一个新世界——反正我挺后悔没在更年轻的时候看到这本书。 (展开)
0 有用 廖芜 2023-05-31 09:14:22 美国
behavioral change, in the middle of revolutionizing capitalism and blaming only the individuals. 吃是眼鼻身心意的合作，所有内在的外在的线索都引向了不同的每日关于饮食的200个选择。behavioral economics/science在食物领域的科普。/刚打完分就看到友邻揭露作者p-hacking的... behavioral change, in the middle of revolutionizing capitalism and blaming only the individuals. 吃是眼鼻身心意的合作，所有内在的外在的线索都引向了不同的每日关于饮食的200个选择。behavioral economics/science在食物领域的科普。/刚打完分就看到友邻揭露作者p-hacking的学术不端行为。sigh。心理学实验有趣但也容易欠缺rigor，下次度此类书目要更批判一些了。 (展开)
0 有用 ⌛️ 2021-09-14 09:04:02
本来读了觉得很有意思，虽然有些观点有些陈旧，但是翻了一下作者消息居然发现他有学术造假。。。
0 有用 乐乐老师 2021-05-15 16:52:14
瑜伽式吃饭法：mindful eating。 把一种好事养成习惯才行
0 有用 智安 2020-04-09 14:10:19
两天读完，因为陷入了过度饮食漩涡，吃饱了还想吃，吃吐了也还吃，这本书很实用，健康饮食day2