Why are lovers quicker to forgive their partners for infidelity than for leaving dirty dishes in the sink? Why will sighted people pay more to avoid going blind than blind people will pay to regain their sight? Why do dining companions insist on ordering different meals instead of getting what they really want? Why do patients remember long medical procedures as being less painful than short ones? Why do home sellers demand prices they wouldn’t dream of paying if they were home buyers? Why are shoppers happier when they can’t get refunds? Why do pigeons seem to have such excellent aim; why can’t we remember one song while listening to another; and why does the line at the grocery store always slow down the moment we join it?
In this brilliant, witty, and accessible book, renowned Harvard psychologist Daniel Gilbert describes the foibles of imagination and illusions of foresight that cause each of us to misconceive our tomorrows and misestimate our satisfactions. Vividly bringing to life the latest scientific research in psychology, cognitive neuroscience, philosophy, and behavioral economics, Gilbert reveals what scientists have discovered about the uniquely human ability to imagine the future, and about our capacity to predict how much we will like it when we get there. With penetrating insight and sparkling prose, Gilbert explains why we seem to know so little about the hearts and minds of the people we are about to become.</p>
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when you look at a photograph or someone’s face, you don’t se...
Just finish it. I thought I would again read something about how to be happ...
如果明天你接到一个电话:通知你中了1000万元大奖,你猜你会是什么感觉?大多数人可能会说:我会因为这一好运而高兴上很长一段时间。 如果明天你接到一个电话:通知你被...
首先,这不是一本温情脉脉救世主式的Self-help Book,Gilbert在前言里很明确地表示: This is not an instruction manual that will tell you anything useful about how...
“If anything can go wrong, it will.”Ever since a US Air Force engineer called Ed Murphy made this curse in 1949 when finding that every piece of a project ...
well, the book uses a sexy title asking a grand question but basically did the following: people use imagination to simulate the future when making decisions...
想像力的三種缺陷:1. 人的視力有盲點,大腦會自動填空,所以很不準確(例子是單眼盯著一個圖案,慢慢減少眼睛與圖案的距離,在旁邊的那很小的圖案會突然消失,證明視力...