Americans on Food: The overwhelming majority of responses I received spoke not of the pleasure of the palate, but rather of the function of food. “Good nutrition that they can fill up with quickly.” “Bacon cheeseburgers for lunch every day—and I actually had more energy.” “There’s no point in eating if the food doesn’t keep you healthy.” “I really only do it to keep going.” For every...
American on Work: The American culture Code for work is WHO YOU ARE. Our work ethic is so strong because at the unconscious level, we equate work with who we are and we believe that if we work hard and improve our professional standing, we become better people. Remember, the American code for health is movement; this extends to professional health as well. It is possible to be happy doing the s...
Adolecent through and through: As you will learn throughout this book, the American culture exhibits many of the traits with adolescence: intense focus on the “now,” dramatic mood swings, a constant need for exploration and challenge to authority, a fascination with extremes, openness to change and reinvention, and a strong belief that mistakes warrant second changes. Americans on Youth: In t...
Fat in America: Something connected all of these stories and the hundred of others like them. It didn’t matter whether the participants told of clothes or farms, bicycles or bloody noses. What did matter was the way they spoke about these things. Losing weight and being thin made people “feel proud and successful” at how their clothes “fit perfectly.” Being overweight, on the other hand, r...
Beauty in America: Men are programmed for sex and, as much as he might protest this, the average man is willing to have sex with just about any woman willing to have sex with him. If a man notices a woman's beauty, though, if he stops to admire her physical magnificence rather than simply throwing her over his shoulder, his soul is elevated to another level. If a woman can impress her beauty up...
Seduction: The American responses were unlike any I received anywhere else in the world. Of ourse, each culture has its own distinct impressions of seduction and the seduction ritual. The French, for instance, have a popular saying: "It's not what you have; it's what you do with it." Unlike American women, who try to change what nature gave them through plastic surgery, liposuction, whitened an...
What people tell you they want is not what they really want: When I read the third-hour stories participants tell in discovery sessions, I pay no attention to the content; instaed, I focus exclusively on the structure. In the sessions I held for Chrysler, it was irrelevant that one participant told a story about a sports car while another talked about the family sedan and yet another yearned fo...
Armed with this information, Nestle devised a new strategy. Rather than selling instant coffee to a country dedicated to tea, they created desserts for children infused with the flavor of coffee but without the caffeine. The younger generation embraced these desserts. Their first imprint of coffee was a very positive one, one they would carry throughout their lives. Through this, Nestle gained ...
We see love as false expectations because we dream of romances that can last a lifetime. We see beauty as man’s salvation because we dream that we can truly make a difference in someone’s life. We see fat as checking out because we chase dreams so hard that they sometimes overwhelm us. We see health as movement because we dream of a life without limits. We think of work as who we are because ...
Lucia (Passionately Curious)
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ricerice (存錢買月光機...)
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