Crossing the Chasm
HarperBusiness / 2002-12-31出版


《Crossing the Chasm: Marketing and Selling Disrupti》:Moore provides an invaluable service to high-tech entrepreneurs and investors: he has identified the weak link in the marketing chain which makes the success of such ventures so unpredictable, and he outlines proven, specific techniques to address this challenge. At a time when the high-tech community in the U.S. cedes much of its once-held manufacturing advantage to the Far East and elsewhere, it is critical that these must retain superior marketing as a competitive advantage. Crossing the Chasm provides critical information for achieving this end.



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