豆瓣

This is the 50th title in the "HBR" paperback series. It highlights what every company must know to successfully enter and compete in the world's fastest-growing economy. The potential opportunity in China is huge: it is home to a quarter of the world's population, domestic consumer spending in China is growing by up to 10 per cent a year, and relaxed regulatory restraints have opened China up to unprecedented levels of foreign investment. This book will help multinational corporations and the managers who work in them understand the implications of China's current stage of development and develop strategies for effectively competing in this environment.

Book News Annotation:

This collection reprints eight articles published in the Harvard Business Review between 1994 and 2003. The contributors identify the opportunities and risks of doing business in China, explain how to fit China into a corporate competitive strategy, offer advice on negotiating with Chinese executives, highlight the importance of achieving short-term results for multinationals, and describe the product characteristics that appeal to Chinese consumers.

Book Dimension
Height (mm) 209 　　　　　　　　　　　　　　 Width (mm) 141