The global phenomenon, embraced by business worldwide and now published in more than 40 languages.
This international bestseller challenges everything you thought you knew about the requirements for strategic success.
Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as this influential and immensely popular book shows, these hallmarks of competitive strategy are not the way to create profitable growth in the future.
In the international bestseller Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"—untapped new market spaces ripe for growth. Such strategic moves, which the authors call “value innovation,” create powerful leaps in value that often render rivals obsolete for more than a decade.
Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.
This book is thought provoking to some extent. It is more like an aggregated highly simplified case analysis. Some of its case analysis is convincing at the ...
福特汽车代替马车的故事似乎到哪儿都能被引用——在某个颠覆性产品问世之前,是没有大众“需求”的。《蓝海战略》就是一本教你如何一步步创造“新需求”的理论教程。我...
A "Bullshit Optimising Scheme". Completely a marketing campaign with doubtful theories. The two authors are more like business characters than academics. T...
I recommend everyone in business world or interested in business to read this book. It is not a book that can secure your sucess in the business world with f...
I introduce this book to everyone today.It re-difine the competion completely.The thinking of "open a blue ocean" will help us know the secret of running a e...