Blue Ocean Strategy
Harvard Business School Press / 2005-2-3出版
简介

A landmark work that upends traditional thinking about strategy, and charts a new path to capture new market space that is ripe for growth.

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蓝海战略:超越产业竞争、开创全新市场(哈佛商学院系列)

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  • Execution
  • First, Break All the Rules
  • Against the Gods
  • The Goal

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