A landmark work that upends traditional thinking about strategy, and charts a new path to capture new market space that is ripe for growth.
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蓝海战略:超越产业竞争、开创全新市场(哈佛商学院系列)
正月
This book is thought provoking to some extent. It is more like an aggregated highly simplified case analysis. Some of its case analysis is convincing at the ...
咖喱盖盖
福特汽车代替马车的故事似乎到哪儿都能被引用——在某个颠覆性产品问世之前，是没有大众“需求”的。《蓝海战略》就是一本教你如何一步步创造“新需求”的理论教程。我...
Susana
A "Bullshit Optimising Scheme". Completely a marketing campaign with doubtful theories. The two authors are more like business characters than academics. T...
Helen
I recommend everyone in business world or interested in business to read this book. It is not a book that can secure your sucess in the business world with f...
Bill Yang
I introduce this book to everyone today.It re-difine the competion completely.The thinking of "open a blue ocean" will help us know the secret of running a e...
