Innovation and Entrepreneurship
Harpercollins / 1993出版
简介

The first book to present innovation and entrepreneurship as purposeful and systematic discipline which explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. A superbly practical book that explains what established businesses, public survey institutions, and new yentures have to know, have to learn, and have to do in today's economy and marketplace.

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  • Barbarians at the Gate
  • Crossing the Chasm
  • The Innovator's Dilemma
  • Founders at Work