出版社: Back Bay Book
副标题: How Little Things Can Make a Big Difference
出版年: 2002-1-7
页数: 304
定价: 15.99美元
装帧: 平装
ISBN: 9780316346627
内容简介 · · · · · ·
"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone...
"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.
For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.
Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan, Amazon.com
The Tipping Point的创作者
· · · · · ·
-
马尔科姆·格拉德威尔 作者
作者简介 · · · · · ·
Malcolm Gladwell is a former business and science writer at the Washington Post. He is currently a staff writer for The New Yorker.
喜欢读"The Tipping Point"的人也喜欢的电子书 · · · · · ·
喜欢读"The Tipping Point"的人也喜欢 · · · · · ·
The Tipping Point的书评 · · · · · · ( 全部 508 条 )
标题还是引爆点好, 临界点是老概念了
论坛 · · · · · ·
请问这本书Audio哪里可以下载 | 来自forlsy | 2 回应 | 2010-03-22 08:12:32 |
中文中文版 我要看中文版 | 来自原醉 | 2 回应 | 2009-10-22 16:58:52 |
这书的中文版哪里有? | 来自疯人愿 | 2 回应 | 2009-10-18 18:41:24 |
作者的演讲 | 来自Sunny Yen | 1 回应 | 2009-08-27 13:36:22 |
不错,推荐啊 | 来自黑传说 | 2007-03-22 15:16:23 |
> 浏览更多话题
这本书的其他版本 · · · · · · ( 全部14 )
-
中信出版社 (2009)7.6分 9233人读过
-
中信出版社 (2014)7.3分 4156人读过
-
中信出版社 (2006)7.8分 3429人读过
-
中信出版社 (2002)8.0分 1399人读过
在哪儿借这本书 · · · · · ·
以下书单推荐 · · · · · · ( 全部 )
- 心智黑客 (欧阳)
- 陈虎平老师的推荐 (不鸟万阿润)
- 【个人】《冬吴相对论》参考书目 (丁文元和王德成)
- Times Recommends:The 100 Best Books of the Decade (無情)
- 【英文完整版75本】The Smartest Books We Know (FORTUNE Magazine) (NewmanLoathesU)
谁读这本书? · · · · · ·
二手市场
· · · · · ·
订阅关于The Tipping Point的评论:
feed: rss 2.0
0 有用 Vince 2014-10-09 19:00:53
小众到大众引爆传播三要素:1. 少数关键意见初始人群 2. 事件或信息本身的粘度和易传播性3. 传播的背景和大环境。 微博时代有意义,但现在时代似乎进化到微信私密社交时代,仍适用,但挑战更大。
0 有用 Jo 2014-03-06 09:22:56
看了一半
0 有用 雪地里的水煮蛋 2011-09-22 04:17:25
重新读一次
1 有用 maomaoding 2012-04-05 22:07:02
基本上当成心理学读物会比较好玩…
0 有用 Fantasy 2015-11-29 12:56:16
也就能哄哄文科生
0 有用 阿蒙 2023-09-20 10:08:25 美国
后面几章有点东西 比我想象的实用的多
0 有用 uhhee 2023-07-31 06:47:04 美国
hist1
0 有用 HollyRen 2023-07-04 04:44:51 荷兰
原来很早以前还看过中文版的。。真的是这类sales marketing的书,老旧的案例,欣赏不来。
0 有用 豆友257872408 2023-05-27 12:11:37 广东
@2016-02-22 14:44:50 @2020-09-01 13:18:38
0 有用 SWX 2023-05-24 16:41:16 北京
这本分析的力度比outlier差了很多,列举了很多并不那么恰当的类比。例如作者自己就承认自杀和吸烟不是那么回事,对connector maven saleman这三种人的分析非常有意思。第一种人,社牛路由器,认识所有人。第二种maven大概就是现在所谓达人。最后作者的分析非常意思,在这个越来越隔绝而非互通的世界里,而且大家对信息轰炸更为免疫,实际上口口相传的重要性要远远更大了。可能互联网大概只出现... 这本分析的力度比outlier差了很多,列举了很多并不那么恰当的类比。例如作者自己就承认自杀和吸烟不是那么回事,对connector maven saleman这三种人的分析非常有意思。第一种人,社牛路由器,认识所有人。第二种maven大概就是现在所谓达人。最后作者的分析非常意思,在这个越来越隔绝而非互通的世界里,而且大家对信息轰炸更为免疫,实际上口口相传的重要性要远远更大了。可能互联网大概只出现在一个极为短暂的时间窗口里。信息茧房,信息孤岛这些现象才是常态。 (展开)