A reliable way to make people believe in falsehood is frequent repetition, because familiarity is not easily distinguished from truth. If you cannot remember the source of a statement, and have no way to relate it to other things you know, you have no option but to go with the sense of cognitive ease.
Fortunately, cognitive work is not always aversive, and people sometimes expend considerable effort for long periods of time without having to exert willpower. The psychologist Mihaly Csikzentmihalyi has done more than anyone else to study this state of effortless attending, and the name he proposed for it, flow, has become part of the language. People who experience flow describe it as a "stat...
读这本书最大的感受就是我没有秘密了。 这一章节主要讲联想对我们思想的影响。比较震惊的有几个地方： 1、语言中词汇联想，对我们思考和行为的影响。 2、潜在的联想对我们思考和行为的影响。 3、对Priming的积极应用：当你难过或伤心的时候，多对自己笑一笑，看着镜子或者不看着镜子也好，你的心情一定有一点点好转。 Page 52 David Hume reduced the principles of association to three: resemblance, contiguity in time and...
These finidngs add to the growing evidence that good mood, intuition, creativity, gullibility and increased reliance on System 1 form a cluster. A the other pole, sadness, vigilance, suspision,and analytic approach, and increased effort also go together. A happy mood loosens the control of System 2 over performance: when in a good mood, people become more intuitive and more creative but also le...
Subjects unwillingness to deduce the particular from the general wasmatched only by their willingness to infer the general from the particular. You are more likely to learn something by finding surprises in your own behavior than by hearing surprising facts about people ingeneral.
The ultimate test of an explanation is whether it would have made the event predictable in advance. No story of Google's unlikely success will meet that test, because no story can include the myriad of events that would have caused a different outcome. The human mind does not deal with with nonevents. Stories of businesses rise and fall...a simple message of triumph and failure that identifies ...
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