国际企业管理

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/ 对外经济贸易大学出版社 / 238页 / 平装 / 7.60元 / 1994-12

国际企业管理的内容简介

This Internatinal Business Case Book is the end result of research project undertaken by a team of experts under the direction of Professor Ma Chunguang, Dean of the School of International Business Management. On the team were John Allee, Mitsui Professor of Marketing; Feroza Allee, Professor of Management; and Yao Zhijun, Assistant Professor of International Business. All are staff members at the University of international Business and Economics, Beijing, China.

  本书为英文版。

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