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Why You Should Sweat The Small Stuff

2018-03-31 看过 According to Kaplan Thaler, the extra mile is now a given. Your clients expect it. So after you go the extra mile, keep going.

She recalled pitching a campaign to a large client. Several agencies were also pitching, and her firm was the underdog. “But we did something nobody else did," Kaplan Thaler said. "On Friday night, before our final presentation on Monday, we asked the client, 'What’s one thing we could do differently?' Of the four agencies we were competing with, we were the only one who picked up the phone and asked how we could improve. And we got the job.”

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