说好的简单法则，结果写出了太多多余的东西

不太推荐此书，读书笔记如下，作者说想把书写简单点所以只写了100页，然而书里面的那些案例我却真的没有觉得很有代入感。不知道是写作问题还是怎么样，作者非要用一些书面的复杂的议论文形式的词汇和语句，看着真的没有很have fun。

1. Reduce

The simplest way to achieve simplicity is through thoughtful reduction SHE is always right

S: SHRINKTechnology is shrinking

H: HIDEhiding complexity, convert a feeling of simplicity, lower users expectation

E: EMBODYProvide good quality - quality can be actual feeling embodied by better materials and craftsmanships.

2. Organize

Organization makes a system of many appear fewer SLIP is always right

Sort: write down/ sort your ideas

Label: peach group deserves an idea

Integrate: the fewer group the better

Prioritize: collect the highest priority items into a single set to ensure they receive the most attention

3. Saving in time feel like simplicity

SHE is always right

S: SHRINKING TIMELet the machine/tech choose for you - auto sort your file, something you might like etc..

H: HIDE TIMEDon’t show the time - how long people gambling？they can fell or find the time!

E: EMBODYShow progress bar- so people feel lesswaiting time, more comfortable of waiting Speeding up the process provides comfort - direct flight, download speed and etc If you can’t speed up the process, then making the waiting time more tolerant/fun/easy

4. Knowledge makes everything simpler

Reading manual or learning knowledge to do things is frustrating, so we should try to utilize user’s current knowledge and reduce the learning process. Also need to understand what reward could drive people to learn BRAIN is always rightBasic: assure the right position of the first time learner - observe what failed to make sense to non expert? Repeat: simplicity and repetition are related. repetitive some info make the info sounds true and easy to remember Avoid: decrease depression during the learning process Inspiration: strong belief in someone or something with greater power (like GOD) will help to fuel belief and motivation Never: never forget to repeat the learning process to improve yourself

5. Simplicity and complexity need each other

No one wants to eat only desert - establishing a feeling of simplicity in design requires making complexity consciously available in some explicit form. find the balance between simplicity and complexity is hard - find the rhythm

6. What lies in the periphery of simplicity is definitely not peripheral 看起来简单的东西其实也是经过精心设计的不简单

which appears to be immediate relevance may not be nearly as important compared to everything else around.

• Create white space - to make the foreground to stand out from the background
• Pay attention to the ambient experience - to everything that seemingly doesn’t matter
• comfortably lost = make things simple and clean is good but don’t create too much user lost

7. Emotion

A certain kind of more is better than less - more care, more love and more meaningful actions.

8. Trust: in Simplicity we trust

how comfortable you are about the computer knowing how you think, and how tolerant you will be if the computer makes a mistake e.g: goole’s ‘I’M FEELING LUCKY’, UNDO is good Dilemma: How much do you need to know about a system? the more you know, the greater control you can have How much does the system know about you? the more the system know about you, the less you need to do, to think

9. Failure - some things can never be made simple

ROF - Return of failure, when you try to simplify, you will learn from your mistakes Simplicity and complexity shift with subtle changes in point of view. How would you know that you’ve achieved true simple? Failure more

10. The one

Key 1: Away - 把复杂的东西远离，留下简单的，e.g saas key 2: open - 尽量把你的东西open source, 这样用的人多，也更多软件兼容 key 3: power - use less energy, use wisely