The strategy for reaching this goal: bribery.
We have also been taught that good acts or hard work should be rewarded, and this position, as I will argue later, leads some people to incline toward pop behaviorism regardless of the results it produces.
A number of writers have recently challenged both steps of this argument, but pop behaviorism makes intuitive sense to us as a result of the assumptions built into our economic system.
the reward-seeking, punishment-avoiding impulse that drives all our behavior is necessarily and exclusively dictated by self-interest.
More generally, if we constantly see people being manipulated with rewards, we may come not only to accept this as natural but also to assume the tactic can be generalized: if we pay adults for working, why not children for reading?
“But stickers are so easy!” This is absolutely true.
the negative effects appear over a longer period of time, and by then their connection to the reward may not be at all obvious. The result is that rewards keep getting used.
Whacking my computer when I first turn it on may somehow help the operating system to engage, but if I have to do that every morning, I will eventually get the idea that I am not addressing the real problem. If I have to whack it harder and harder, I might even start to suspect that my quick fix is making the problem worse.
the more rewards are used, the more they seem to be needed.