思考,快与慢 8.2分
读书笔记 1
chimney

人们把相似度当成一种简单的启发手段(简单地说就是经验法则)来作艰难的判断。对这种启发性手段的依赖必然会造成其预测带有成见(系统性失误)。

人们是根据从记忆中提取信息的容易程度来估测事情的重要程度的,而这往往也与媒体报道的广泛程度有关。

这就是直觉启发法的核心观点:当面对难题时,我们往往会对相对简单的问题进行回答,却忽略了自己已经置换了原始问题这个事实。

In a second or so you accomplished, automatically and unconsciously, a remarkable feat. Starting from a completely unexpected event, your System 1 made as much sense as possible of the situation--two simple words, oddly juxtaposed--by linking the words in a causal story; it evaluated the possible threat(mild to moderate)and created a context for future developments by preparing you for events that had just become more likely; it also created a context for the current event by evaluating how surprising it was. You ended up as informed about the past and as prepared for the future as you could be.

This remarkable priming phenomenon--the influencing of an action by the idea-- is known as the ideomotor effect.

cognitive strain.

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