Thinking, Fast and Slow 8.9分
读书笔记 7. A Machine for Jumping to Conclusions
Framing effects: Different ways of presenting the same information often evoke different emotions. The statement that “the odds of survival one month after surgery are 90%” is more reassuring than the equivalent statement that “mortality within one month of surgery is 10%.” Similarly, cold cuts described as “90% fat-free” are more attractive than when they are described as “10% fat.” The equivalence of the alternative formulations is transparent, but an individual normally sees only one formulation, and what she sees is all there is.
《Thinking, Fast and Slow》的全部笔记 274篇
免费下载 iOS / Android 版客户端