五个过程详解： 1) Value-Creation: Discovering what people need, want, or could be encouraged to want, then creating it. 2) Marketing: Attracting attention and building demand for what you’ve created. 3) Sales: Turning prospective customers into paying customers by completing a transaction. 4) Value-Delivery: Giving your customers what you’ve promised and ensuring they’re satisfied with the transaction. 5) Finance: Bringing in enough money to keep going and make your effort worthwhile.