在家就能读MBA 7.5分
读书笔记 第2章 价值创造 p28
德莱根-金

五个过程详解: 1) Value-Creation: Discovering what people need, want, or could be encouraged to want, then creating it. 2) Marketing: Attracting attention and building demand for what you’ve created. 3) Sales: Turning prospective customers into paying customers by completing a transaction. 4) Value-Delivery: Giving your customers what you’ve promised and ensuring they’re satisfied with the transaction. 5) Finance: Bringing in enough money to keep going and make your effort worthwhile.

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《在家就能读MBA》的全部笔记 10篇
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