"I have 30 minutes to talk to you, and five points to make. I will spend five minutes on each point and save the remaining time for any questions." This takes 10 seconds to say, but for that small price I continue to own the attention of the room because they know the plan.引自 6
Think of your opening minute a movie preview: fill it with drama, excitement, and highlights for why people should keep listening.
"Here is line 5 of the new tax code" ... "80% of you in the audience confused line 5 with line 6 on your last tax return, which cost you $500." Even a topic as a mind-numbingly dull as tax forms become interesting if the speaker cares both about the problem and the people affected by it. 引自 6
"Why is the audience watching this?" ... The best reason is that it fits the story you are telling.引自 6
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